In the 60’s, at one of the famous back streets in Muar, the white-haired Master Goh would ride his bicycle to sell pork & small pieces of barbecued meat every morning without fail. Because of the fresh & delicious pork he sold at affordable price, lots of women loved to buy from him. As such, the brand name of Muar Yuen Chen Siang was spread tremendously.
Master Goh has been tested by time. He has gone through the Delicious era (1969 -1973), Convenient era (1973 -1983), Elegant era (1983-1990) and Health-conscious era (1990-2002). With the transferring of dietary habit knowledge from different generations coupled with continuous research and improvement, introduction of new technology, Master Goh prepared his products using prime quality pork blend with his ancient secret recipe. Master Goh has successfully invented great appearance, great flavour and tasty barbecued dried meat. Besides, it has also become the new era of healthy barbecued dried meat & meat floss. Hence, Master Goh has become a trusted household identity.
Muar Yuen Chen Siang is backed by more than 40 years of experience. We have become a trusted brand name in producing tasty barbecued dried meat and meat floss. Our pursuit for food excellence has established Muar Yuen Chen Siang as a household identity. Since 1969, our production process has seen significant adaptations to change, discerning tastes, new technology and quality control. Based on traditional recipe that stress on using only natural ingredients (i.e. fresh pork and chicken), blend with our traditional secret recipe to manufacture great appearance, great flavour and tasty barbecued dried meat and meat floss. Besides, it has also become the new era of healthy barbecued dried meat & meat floss. As years went by, we have become a trusted brand name in the barbecued dried meat market.
Hence, it make ideal as festive gift or for self-consumption. You can be rest assured that your trusted products will never compromise on taste and quality.